Author: Vena Jones-Cox (48 articles found) - Clear Search


Are You Making This Huge Evaluation Error?

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Several times in the past few months, I’ve found myself explaining to students that the reason they couldn’t sell their wholesale deal was that they’d overpriced it, and the reason they’d overpriced was that they’d made a common logical error in figuring out the value.

See if you can tell what it is:

The subject property has an after-repaired value of $100,000, and the house has an outdated kitchen, bath, furnace, and flooring.

However, the house also has a section 8 tenant living there who’s been there for 5 years and doesn’t want to move. The house is rented for $1,000/month, and the annual section 8 inspection just came back requiring that the basement walls be painted and that one room of carpet be replaced--$1,500 in work, total.

You are offering this property to landlords for $68,500 because $100,000 x .7 - $1,500 in repairs = $68,500.

Why is it not selling?

The answer is that it’s not a good deal, and you’ve conflated two different ways of analyzing a property.<
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What “We Meet You Where You Are” Really Means...

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As you can probably imagine, there’s a LOT that goes on in the background in running this big and growing community.

One of those things is an annual meeting where our team looks at big picture things like vision, mission, big projects for the year...all the things you probably do for your real estate business.

Years ago, we outlined a “Proven Process for Creating Successful Real Estate Entrepreneur” based on my decades of experience watching members join and then either meet their goals or not, and the first step of that process is, “We Meet You Where You Are”.

Over the years, that idea has guided a lot of the programs and decisions you’ve seen here, and it’s a philosophy we go back to over and over as the real estate market, and the economy, and world events, have evolved.

It’s a guiding principle here at COREE, and here’s why it’s so important to you:

1. You are at a unique level in your real estate knowledge and experience, and so we provide education, resources, and support for new, active, and experienced investors to meet your needs NOW, and as you progr
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The Most Important Thing You’ll Ever Read About Being a Private Lender

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Note: Laws and regulations regarding the advertising, registering, and formalization of private loans vary enormously state-to-state. Generally, these rules apply to the borrower rather than the lender, but even lenders should be aware of what the laws in your state say about these transactions. Of course, this article is not intended as legal, accounting, or other professional advice. Always consult with your legal, accounting, or other professional before making any investment.  Further, nothing in this article should be construed as an offering or solicitation of a security.

          Private lending is a strategy in which even moderate-income investors can easily get involved.

          There are plenty of real estate entrepreneurs and rehabbers who want to borrow your money; if you let it be known you have as little as $20,000 to lend in most markets, someone will be right there ready to put that cash to work.

          If all goes as it’s supposed to, it’s a truly hand-off investment; you just sit back and collect checks.
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Are You Going to Learn About the House, or Just Keep Staring at that Brick?

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Indulge me in a fable, and see if it jibes with your current, or perhaps past, experience as a developing real estate entrepreneur:

You’re standing on a sidewalk with your nose an inch away from a brick. It’s a good brick. You’ve studied it for a while, and you’ve come to the conclusion that it’s reddish, rough, and surrounded on all four sides by parts of other bricks. You’ve looked at it long enough to decide that it’s a pretty great brick.

Someone walks by and asks, what are you doing? Looking at this brick, you reply.

Are you sure it’s a brick you’re looking at? the stranger queries. You might want to take a step back, because there’s more to see here than you think.

So, you take a step back, and you realize that he’s right: the brick you’ve been so obsessed with is just one of many. In fact, from your new perspective, you notice out of the corner of your eye that there’s also something else--a hole, with glass and wood in it. I
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3 Tips for Building the Relationships that build Your Business

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If you don’t think that real estate investing is a relationship business, you haven’t been paying attention. 

It’s your connections with other investors that bring you the local knowledge, the referrals to the right professionals, the money, the partnerships, and the deals that let you prosper now, and for years to come.   

But these relationships don’t ‘just happen’ for most people. You have to be intentional about building and maintaining them, just like you’re intentional (I hope) about building a rental portfolio, or a buyer’s list, or a marketing plan.   

COREE exists, in large part, to provide a platform for you to find and interact with like-minded folks who can encourage and help you be successful, but you have to do your part, too. Here are some tips for the 95% of us who aren’t just natural ‘connectors’:  

  1. Be intentional about your professional development. Read More...


Financial Friends

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          Way back in the mid-90s, I went to a workshop taught by the great Pete Fortunato.

          Several times during this event, he mentioned deals he’d negotiated or financed with the help of what he called “financial friends”.

          At the time, I had two thoughts about this: first, “Why does a guy who’s been in real estate for 30 years and is probably richer than Croesus need other people’s money to do deals?”.

          And second, “That’s great for him—he has decades of experience, so I bet he both knows a lot of people and is able to impress them with all the deals he’s done. I wonder how long it’ll be before some of these ‘financial friends’ find me?”

          As time has passed, and experience and observation has filled in the blanks, I’ve discovered the answers to both questions.

&nb
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What You Don’t Know About Seller Psychology (that’s ruining your marketing)

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Think back for a minute—what was your first thought the first time you saw one of those handwritten signs at the highway entrance? You know, the one that says, “Handyman Special Must Sale [sic] $87,000 555-5555”? Or the first time you saw a bandit sign that said, “I Buy Houses Close in 7 Days”?

Unless you happened to have encountered one of these messages for the first time after you’d already started studying real estate, your reaction was probably a mixture of:

  • Suspicion (“Is this for real? Who tries to buy houses by putting a sign on a telephone pole?”)
  • Confusion (“Handyman’s special WHAT? What are they trying to sale [sic] me, exactly?”)
  • Mistrust (“How can they possibly buy a house in 7 days when it took my bank 45 to close?”)
  • Curiosity (“Who puts these things up, agents?”)

Today, of course, you completely understand the goal of such marketing, because today you live in a bubble populated by other real estate entrepreneurs who eat, breath, and sle
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YAFTAX

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Back when I first joined my REIA, there was an experienced investor named Ralph who always wore these buttons that said YAFTAX.  After perhaps 6 months, I finally worked up the courage to ask him what that meant, and he said, “sound it out”.

After a few tries, I got it: You have to ask.

His point was, don’t walk around being confused by my button. Ask me. Don’t walk around being confused by real estate. Ask someone.

So fast forward (mumble mumble) years to yesterday, when I had a really interesting conversation with a really new investor that FINALLY made clear to me the full meaning Ralph was trying to convey.

This new investor mentioned that at some of our 'deal' meetings, she'd listen in, write down any terms she didn't understand, and google them.

The example she gave was, "I didn't initially know what it meant when people said 'I have a 3/2'."

I asked why she didn't just ask the question--this is a pretty open meeting, and people talk back and forth a lot--and she said something along the lin
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Holiday Poetry

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You and I both know that you aren’t gonna be reading and digesting a long business article at this time of year, so we’ll keep it light this week.

Don’t ask me why, but I have, over the years, accumulated an enormous amount of real estate poetry. The muse usually strikes me around Christmas time, which explains the “Night Before Christmas Meets Dr. Seuss” nature of a lot of this. Anyway, it amuses me—hopefully, it will give you a little smile, too.

Ode to Holyoke Lane by Vena Jones-Cox

‘Tis the night before Christmas

And I bring a tale

Of five hard-learned lessons

From one little sale.

 

It’s a story of heartache,

Of trouble, of loss,

Of hassle and torment

And headache and cost

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I Can’t Said the Ant. But He’s a Brainless Arthropod. What’s Your Excuse

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When I was 2 or 3 years old, my mother took me on trips to the library almost every week. While she checked out the latest mystery novels, I always went to the same shelf in the children’s section and pulled down the same worn, tea-colored book called “I Can’t, Said the Ant.” I must have made my mom check that book out 50 times. I had every word memorized, every illustration emblazoned on my brain, and every character befriended in my daydreams.

In case you missed out on this epic, the basic plot is that a teapot falls off the counter and breaks its spout, and if it isn’t put back up, it will die some horrible teapot death. All of the denizens of the kitchen—from the dinner bell to the pie to the pot—beg the (oddly, single) ant in the kitchen to get the teapot back to the counter and repair the broken spout.

Much rhyming ensues (“I can’t bear it, said the carrot” is one that still sticks with me), and ultimately, the ant, who initially, as you might guess from the title, doesn’t see how he can manage it, rounds up a work crew of insects and rescues the unlucky teapot from
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