Ask any really successful real estate entrepreneur what resource has made them the most money, and if they’re answering truthfully, they’re going to say, “The people I’ve met.”

In fact, if you’re not making it a priority to spend time creating, growing, and nurturing your network of colleagues and financial friends, you’re making a big mistake.

I’m not a natural networker—I would, on any given evening, rather be curled up in front of a fire with a good book than at the hottest party in town.

In fact, if you’re ever AT a party with me, and you’re looking for me, I’m probably the one behind the potted plant playing with the host’s cat.

But, at the same time, I am very aware of how many millions of dollars my network has earned me in the past 2+ decades, and I’ve seen the nearly tragic consequences that NOT having a network when you need one can have.

Early on in my career, it was more experienced real estate association members who served as my backstop, confirming (or, in some cases, totally trashing) my evaluation of deals I was considering buying . Without them, I’d have made a lot of mistakes that I didn’t make and passed up a lot of opportunities I didn’t pass up.

Later in my business, when I started wholesaling, I rarely had to advertise my deals at all. And  I don’t just sell 90% of the deals I wholesale to members of my local REIA; I sell them to memb ... Read More…

Think back for a minute—what was your first thought the first time you saw one of those handwritten signs at the highway entrance? You know, the one that says, “Handyman Special Must Sale [sic] $87,000 555-5555”? Or the first time you saw a bandit sign that said, “I Buy Houses Close in 7 Days”?

Unless you happened to have encountered one of these messages for the first time after you’d already started studying real estate, your reaction was probably a mixture of:

• Suspicion (“Is this for real? Who tries to Buy Houses by putting a sign on a telephone pole?”)
• Confusion (“Handyman’s special WHAT? What are they trying to sale [sic] me, exactly?”)
• Mistrust (“How can they possibly buy a house in 7 days when it took my bank 45 to close?”)
• Curiosity (“Who puts these things up, agents?”)

Today, of course, you completely understand the goal of such marketing, because today you live in a bubble populated by other real estate entrepreneurs who eat, breath, and sleep deals. Now that you understand what a handyman’s special is, and that a 7-day closing is in fact possible with other people’s money, your emotional reaction is more likely to be one of jealousy (“Dang, I wish I’d put my sign there”) than of confusion.

But—and this is important—You. Are. Not. Your. Customer.

Your customer, especially your SELLER customer, is NOT familiar with th ... Read More…

          I think that for almost everyone, there are 2 sets of priorities in life: the things you HAVE to do (go to work, clean the house, pet the dog, pet the husband, etc) and the things you don’t have to do, but which bring much greater long-term rewards (flip enough deals to quit the job, buy a house, train the dog, train the husband).

          The first set of goals is relatively easy to accomplish, if only because day-today life doesn’t proceed very well without them. The second set is more difficult, because, in all honesty, your life won’t change much if you don’t flip a house this week. That particular lack of change should, of course, be viewed as a BAD thing, but if everything else is going OK (you haven’t lost your job or been faced with a giant medical bill or something), it’s not a bad enough thing to spur you into action next week.

          In an already-full life (which I think most of us would agree that we have), it’s often difficult to find the time to do something that will eventually lead us to a better life; it’s so much easier to tick off the “must dos” and put off the “wanna dos” until tomorrow.

The Must Dos in Your Life vs. the Wanna Dos

          For example, the “must dos” in my business life include ma ... Read More…

For decades, I’ve heard Pete Fortunato going on and on about his “financial friends” and “allies” and how important they’ve been to his enormous success in the real estate business.

As a relatively new investor, my limiting thought was, “Great, Pete, you’re a million years old [he was probably 45 at the time] and you’ve been doing this forever, and you have rich friends who’ve ALSO been doing this forever, who know that you’re super-experienced and able to perform.

Also, you’ve helped them with YOUR money or deals, so they help you with yours.

What in the world has this got to do with me? I don’t have the track record or the relationships with people with money that you have, nor the money to help THEM with THEIR deals, so move on and tell me how to Buy Houses with no money!”

Because I Just. Didn’t. Get it.

I thought that a “financial friend” was something like an actual friend or family member, who might, I don’t know, give you a loan at 0% interest just to help you get your first deal—a sort of angel with a checkbook who’d do whatever it took to get you the money you needed.

Or that it was a person in a mental rolodex of people who had money—like private lenders, or hard money lenders—who could be ‘convinced’ to give it to you IF you qualified and IF you were able to sell them on your deal.

And now that I’ve seen hun ... Read More…

Maybe you’re someone who's completely comfortable asking complete strangers questions like, “How much do you owe on your house” or saying things like, “That’s crazy, you’ll never get that price”.

But if so, you’re unusual—most real estate entrepreneurs have a tough time telling other people that their properties are not worth what they think they’re worth. Whether it’s that you don’t want to argue with a seller who seems certain that his price is right, or whether it’s your fear that YOU’RE the one who’s wrong, or whether you don’t want to disappoint or offend complete strangers who’ve come to you for help, the fact is that you might just have a hard time choking out the fact that you need to pay less for a property than what the seller wants.

I’m the same way. The difference, though, is that I have over 2 decades of trial-and-error-based experience in talking to property owners of all descriptions. And because I’ve spoken to, oh, 20,000 or more sellers, I’ve had the opportunity to try a lot of phrases that get my point across without sounding confrontational, insulting the seller or his ugly house or iffy neighborhood, or asking questions that the seller might find invasive if stated too directly.

So, I’m sharing those phrases with you. Study them, practice them, and use them when the situation arises. You’ll feel more comfortable, yo ... Read More…

              Beginning investors have a tendency to get stressed out by the very thought of “negotiation”.

              They put off calling sellers (or calling them BACK) for days and days. They worry about what the seller might say and what they should say back to the seller.

              It’s as if they believe that something they could say to the seller—or fail to say—would make that seller motivated or not motivated.

      The truth is, sellers come to you already motivated or not motivated, and what YOU say doesn’t change that one way or another. And since that very important fact is completely out of your control, that means that the only thing you actually need to worry about in a “negotiation” is

1. Building rapport
2. Getting the information you need
3. Protecting your time

              To that end, there ARE some things that experienced real estate entrepreneurs do, and do consistently, to maximize that chances that any given seller negotiation will be a successful one.

•               Balance your need to get the information quickly with some emotional intelligence. If you really want to make deals, your need to separate the prospects from the suspects quickly and effectively must be balan ... Read More…

Lisa and Geoffrey Binkley have had the same ups and downs we've all experienced. It's the down's that stand out as uniquely painful memories. Having gone through lean times and wondering if we were going to keep the house was incredibly stressful. It honestly felt like we had so few options. We don't wish that on ANYONE! In fact, we would wish it AWAY from EVERYONE! So now we find ourselves in a position to lend a hand to those who are experiencing trouble with handling a property.  Your home is the single biggest purchase you make in life, and it can be a great source of pride and stability. When the economy, your health, life events or general bad-luck conditions turn on you and that homeowner's dream becomes a nightmare, what happens? In the era of COVID, we've been sort of waiting to see while the troubles pile up. That snooze button does not stop time, though. If you are feeling the pressure to "not think about it" as the answer to "What are we going to do?," then please call G&L Elevated Homes to see if there is a sensible way to correct the course and make the changes to a brighter future.  Letting a home crumble around you is literally "going down with the ship" as the value slides. 🏚  But there are options!!!  Call the caring and honest team who can help get you the proper value for your home QUICKLY, without hidden expenses like commissions and closing costs. We start by helping you. That starts with a call to us!